WINDSHIELD DEFENsE BY RACING OPTICS
Windshield Defense is a revolutionary, three-layer, peel-away protector designed to shield Jeep® Wrangler and Gladiator windshields from chips, cracks, and costly replacements—so drivers can embrace the adventure without holding back.
THE CHALLENGE
This innovative product introduced an entirely new concept to Jeep® owners. We needed to educate both consumers and dealers about how it works and why it’s essential for anyone who loves taking their Jeep off-road.
THE SOLUTION
Developed a bold new brand identity and campaign, featuring dynamic messaging, eye-catching visuals, and a rallying call to adventure. Through social media, print ads, dealer collateral, and video storyboards, Jeep owners can now face the elements with confidence—not caution—once equipped with Windshield Defense.
MY ROLE
As creative director, I led and inspired a small team of designers and writers to bring the brand to life across print and digital. I crafted the campaign concepts, directed the creative work, developed video storyboards, and presented the vision to key stakeholders.
the results
Social media engagement increased by over 200%
Dealer adoption grew by 50%
Overall sales rose by 75%
