I’m a Creative Director who loves working at the intersection of strategy, storytelling, and execution—building brands and campaigns that are clear, compelling, and built to perform.

Over the past 15+ years, I’ve been fortunate to have worked across healthcare, consumer products, hospitality, and education, leading projects from concept through production. That range has shaped an eclectic client base and a perspective that allows me to bring fresh thinking to every category, especially the ones that are new to me.

I take a hands-on approach, developing positioning and messaging, directing creative teams, and creating the work itself. Staying close to the craft keeps the work cohesive, focused, and honest.

I enjoy working with people, collaborating, building momentum, and bringing energy that keeps teams inspired and moving forward.

I’ve led small teams and partnered closely with clients to turn ideas into meaningful, effective work.

Photography is central to how I think and create. It sharpens perspective and brings a human lens to everything I do. I also teach photography at the College of Marin, helping students slow down and learn to truly see.

In the end, it’s about making something that resonates.