bierhaus
Bierhaus is a warm and lively German restaurant serving elevated pub-style cuisine and over 20 German beers on tap. After thriving in Mountain View, CA, Bierhaus set its sights on expanding to Walnut Creek and Oakland, eager to share its unique take on German dining with a broader audience.
THE CHALLENGE
While many associate German food with bratwurst, schnitzel, and beer (and those are great!), Bierhaus wanted to change perceptions—showcasing a richer, more diverse culinary experience in a family-friendly, welcoming setting. The brand needed to capture this vision and invite new guests to see German cuisine in a fresh, approachable way.
THE SOLUTION
Created a brand experience that reflected the true spirit of Bierhaus: happy people, hearty food, and an inviting atmosphere. Rich colors, beautiful photography, and warm, engaging messaging brought the restaurant’s personality to life across every touchpoint.
MY ROLE
The logo was refreshed, featuring an icon inspired by Stout—the owner’s beloved Bernese Mountain Dog, who charmed every guest. The website, menus, social media, and advertising were designed to showcase the joy and variety of German dining. The essence of Bierhaus—delicious food, great beer, and happy guests—was captured through my art direction and photography, bringing the brand’s atmosphere to life.
the results
Restaurant awareness grew by an average of 25% year over year, driving more foot traffic and helping Bierhaus successfully expand into new locations.
