510.219.9724 | aezial@me.com
Client: Bierhaus
Role: Creative Direction, Project and Team Management
Deliverables: Brand Messaging and Strategy, Visual Identity, Advertising, Print and Digital Collateral, Photography
BIERHAUS
Bierhaus, a lively German restaurant with elevated pub fare, set out to expand and redefine what German dining could be.
A warm, vibrant brand was created, featuring rich colors, bold photography, and inviting messaging, to showcase a more diverse, family-friendly experience that captured the true spirit of Bierhaus.
MY ROLE
The logo was refreshed, website, advertising, social media, and menus were designed to showcase the joy and variety of German dining. The essence of Bierhaus, delicious food, great beer, and happy guests was captured through my creative direction and photography, bringing the brand’s atmosphere to life.
THE RESULTS
Restaurant awareness increased by an average of 25% year over year, driving more foot traffic and enabling Bierhaus to successfully expand into new locations.
