510.219.9724 | aezial@me.com
Client: Windshield Defense by Racing Optics
Role: Creative Direction, Project and Team Management
Deliverables: Brand Messaging and Strategy, Visual Identity, Advertising, Print and Digital Collateral
WINDSHIELD DEFENSE BY RACING OPTICS
Windshield Defense is a revolutionary, peel-away protector for Jeep® windshields, letting drivers embrace adventure without worrying about chips or cracks.
To launch it, a bold brand and campaign with dynamic messaging, striking visuals, and a rallying call to face the elements with confidence in your Jeep came to life across social, print, dealer materials, and video.
MY ROLE
As creative director, I led and inspired a team of designers and writers to bring the brand to life across print and digital channels.
Developed campaign concepts, directed the creative execution, created video storyboards, and presented the vision to key stakeholders. The work came to life through a website, social media posts, brochures, dealer kits, a tradeshow booth, and point-of-purchase materials, effectively reaching the intended audiences.
THE RESULTS
The campaign drove over 200% growth in social media engagement, boosted dealer adoption by 40%, and lifted overall sales by an impressive 25%.
