LEO VINCE - ITALIAN EXHAUST AND ELECTRONICS MANUFACTURER
An Italian OEM manufacturer of exhaust pipes for motorcycles and scooters, Leo Vince wanted to stand out in the competitive North American market with a distinctive advertising campaign.
The slogan “We’re On Your Side” was created—a clever nod to both the placement of their exhaust pipes and their support for riders. The campaign spoke to two audiences: consumers and sponsored athletes. For athletes, vibrant, colorful illustrations on crisp white backgrounds highlighted their personalities both on and off the bike. For consumers, striking product photography showcased the craftsmanship and shine of Leo Vince exhausts.
MY ROLE
Created, directed, and managed the campaign from concept through execution, presenting the creative vision and guiding it across all touchpoints. Led the development of athlete illustrations, photographed the products, and coordinated the cohesive rollout across print, digital, event materials, and environmental graphics.
THE RESULTS
The campaign was an instant hit, making athlete sponsorships easier to secure by celebrating and respecting each rider. The vibrant look extended across catalogs, flyers, promotions, trucks, trade show booths, and collectible athlete posters for fans. Product photography highlighted the craftsmanship and beauty of Leo Vince exhausts, emerging dramatically from the shadows to showcase their unique details.
