510.219.9724 | aezial@me.com
Client: Intuity Medical
Role: Creative Direction, Project and Team Management
Deliverables: Brand Messaging and Strategy, Visual Identity, Advertising, Print and Digital Collateral, Photography
POGO AUTOMATIC
Intuity Medical developed a breakthrough blood glucose monitor designed to simplify diabetes management. The challenge was introducing this new technology to both healthcare professionals and patients in a way that felt accessible, empowering, and easy to understand.
To support the launch, the brand was refreshed with vibrant visuals and uplifting messaging, resulting in a cohesive campaign that boosted awareness and engagement across channels.
MY ROLE
Successfully led a multidisciplinary team of designers, writers, photographers, and videographers. Managed multiple projects simultaneously, collaborating closely with marketing, sales, and external vendors to deliver emotionally-driven campaigns. Presented concepts to key stakeholders and oversaw execution across all channels.
THE RESULTS
The brand positioning and messaging not only outperformed category benchmarks in testing—it exceeded customer expectations across the board. When brought to life through a targeted digital campaign, it drove e-commerce revenue that was 12x higher than the client’s original forecast.
SOCIAL MEDIA IMPACT
In just the first month, social media efforts generated thousands of sales, surpassing the client’s projections by an astonishing 1,200%. (Yes, you read that right—1,200%.)
PATIENT & CONSUMER DEMAND GENERATION
By combining strategic organic content with paid initiatives, we drove over 1 million unique visitors to the client’s website in under a year—well beyond expectations. This model offers a scalable framework for any organization aiming to reach and engage patients for promotional, educational, or research purposes.
