POGO AUTOMATIC
Intuity Medical developed a breakthrough blood glucose monitoring device, designed to make managing diabetes simpler and more convenient—anytime, anywhere.
THE CHALLENGE
Despite having an innovative product, Intuity Medical needed stronger brand recognition and clearer messaging to connect with consumers, healthcare professionals, and sales teams. Their marketing materials—both print and digital—lacked cohesion and impact, limiting their reach and resonance.
THE SOLUTION
The brand was refreshed with campaigns built around empowerment and positivity. Through vibrant visuals, clean design, and uplifting, action-oriented messaging, we helped reframe the experience of living with diabetes. The result was a cohesive suite of materials that energized their teams, engaged their audience, and elevated their product awareness across multiple channels.
MY role
As Creative Director, I led a multidisciplinary team of designers, writers, photographers, and videographers—always with motivation, enthusiasm, and a commitment to inspiring great work. I successfully managed multiple projects simultaneously, collaborating closely with marketing, sales, and external vendors to deliver results-driven campaigns. I presented concepts to key stakeholders and oversaw execution across all channels.
the results
Our brand positioning and messaging not only outperformed category benchmarks in testing—it exceeded customer expectations across the board. When brought to life through a targeted digital campaign, it drove e-commerce revenue that was 12x higher than the client’s original forecast.
SOCIAL MEDIA IMPACT
In just the first month, social media efforts generated thousands of sales, surpassing the client’s projections by an astonishing 1,200%. (Yes, you read that right—1,200%.)
Patient & Consumer Demand Generation
By combining strategic organic content with paid initiatives, we drove over 1 million unique visitors to the client’s website in under a year—well beyond expectations. This model offers a scalable framework for any organization aiming to reach and engage patients for promotional, educational, or research purposes.
