Client: Prospect Sierra
Role: Creative Direction, Project and Team Management
Deliverables: Brand Messaging and Strategy, Visual Identity, Print Collateral, Photography, Advertising
PROSPECT SIERRA
Prospect Sierra, a private K–8 school in Albany, CA, needed to attract new families while energizing and inspiring their current community. Known for integrating art throughout its curriculum, the school wanted a unique way to showcase this creative spirit.
A distinctive visual identity was developed by filling silhouettes of children—playing, reading, dancing—with artwork created by the students themselves. This approach celebrated the school’s commitment to creativity and learning while creating an inviting, memorable brand experience.
MY ROLE
Created a campaign centered on the word “together,” woven through a variety of print materials including the annual report, brochures, advertising, and more. Directed and photographed multiple on-campus photo sessions, capturing students in class, at events, and enjoying everyday moments to authentically reflect the energy and creativity of school life.
THE RESULTS
In just three years, new student enrollment soared by over 40%, and school awareness more than doubled, climbing 112%. Family retention and referrals jumped 14.5%, fueled by stronger connections and an engaged, loyal community.
