Poet Pillows by CRS

Poet is a textile-driven pillow brand created as a lifestyle extension of Carol Roman Shades, bringing a refined, design-forward perspective to the home category. I developed the brand identity, including an abstract “P” mark, and designed a clean, elevated e-commerce experience that balances product detail with a sense of lifestyle and interior context.

Photography played a key role in shaping the brand, capturing texture, pattern, and how each piece lives within a space. Together, the system spans collections, product pages, and editorial features, creating a cohesive environment that feels considered, quiet, and built for discovery.