Windshield Defense

Windshield Defense by Racing Optics needed to introduce a new kind of product to the Jeep market, a multi-layer, peel-away windshield film designed to protect against cracks, chips, and trail damage. With low category awareness and a product that required explanation, the challenge was to create a brand and campaign that could both educate and immediately resonate with off-road enthusiasts.

I developed the Windshield Defense campaign platform “Rock On,” turning a functional product into a bold, attitude-driven brand. The work spanned brand messaging, website design, digital and print advertising, dealer kits, brochures, and video, creating a cohesive system that balances clarity with impact and positions the product as essential gear for Jeep drivers.