RETAIL - JAN WHITTINGHAM APPAREL
A fashion-driven study of modern femininity through texture, movement, and urban context
Photographed on location throughout San Francisco, this series captures the balance between refined tailoring and expressive fabric, each piece designed with a distinct sense of individuality. Set against the city’s architecture and light, the imagery brings a natural elegance and ease to the collection.
The collaboration extended beyond photography to include logo design, website, and promotional materials, creating a cohesive visual identity across brand and campaign.