CASE STUDY - INTUITY MEDICAL
Launching a breakthrough product in a complex category
Intuity Medical introduced POGO Automatic, a first-of-its-kind, all-in-one blood glucose monitoring system designed to remove the friction from daily testing.
The mandate was clear: bring a true product innovation to market with a brand and campaign system that could drive understanding, adoption, and measurable growth.
Approach
We positioned POGO Automatic around a single, strategic idea: freedom through simplicity—shifting the narrative from process and components to ease, independence, and consistency.
From there, I led the development of a fully integrated brand and launch system:
Directed a cross-functional team of designers, writers, photographers, and external partners
Built a scalable messaging framework, translating complex functionality into clear, benefit-driven language
Established a visual system balancing medical authority with human-centered storytelling
Aligned stakeholders across marketing, product, and leadership to ensure consistency from concept through execution
Scope
Creative Direction
Brand Messaging
Design Strategy
Online Advertising
Tradeshow Booth Design
Photography Direction & Production
Storyboard Development
Video Direction
Execution
Led end-to-end creative across launch and supporting materials, including:
Campaign development across digital, print, and social channels
Product and lifestyle photography direction grounded in real-world use
Sales enablement tools for both clinical and consumer audiences
Content systems designed to scale across paid and organic efforts
Every touchpoint worked to simplify the story—what it is, how it works, and why it matters.
Outcome
The brand positioning and messaging not only outperformed category benchmarks in testing—it exceeded customer expectations across the board.
When activated through a targeted digital campaign:
E-commerce revenue reached 12× the original forecast
Social campaigns drove thousands of sales in the first month, exceeding projections by 1,200%
Over 1 million unique visitors were driven to the website within the first year through a combination of organic and paid efforts
Beyond performance, the work established a scalable marketing framework—aligning brand, campaign, and content into a cohesive system that continues to support awareness, engagement, and patient acquisition.
Click to play or stop each social media ad.
A digital sales aid was developed to support conversations between representatives and healthcare providers, translating product innovation into a clear, actionable understanding.
The interactive tool walked through what POGO Automatic is, how it works, and which patients benefit most, combining product education with real-world patient scenarios. Designed for flexibility and ease of use, it helped sales teams deliver consistent, confident messaging in clinical settings.
Result
The result is a brand expression that feels true to Prospect Sierra—creative, grounded, and quietly confident. A system built not just to communicate, but to reflect the spirit of the school and the students within it.
In just three years, that clarity translated into measurable impact: new student enrollment increased by over 30%, overall awareness rose 74%, and family retention and referrals grew by 14%—driven by stronger connections and a more engaged community.
