Jon Nathaniel Wines

Jon Nathaniel Wines was developed as a distinct, premium offshoot within Napa Valley’s Flora Springs portfolio, created to give a limited collection of wines their own elevated identity. I designed the core brand system, including the Jon Nathaniel logo and a series of labels that balance refinement with individual expression, allowing each wine to stand apart while remaining unified under a single mark. Drawing from classic Napa cues with a contemporary, collectible feel, the work extends across wines like Sō Rare, Bodacious, and Lavender Hill, as well as a wine club brochure and supporting photography. I also oversaw production, managing the printing of labels and collateral to ensure every material and finish reflected the quality and scarcity of the brand.